6 Marketing Strategies Tips for Small Businesses

Whether you’re working on creating and launching your new business, or you’re looking to grow your current business to the next level, you have to market yourself and create a name for yourself and your brand in the marketplace.

These days, every industry is oversaturated with small businesses doing similar things, but that doesn’t mean you can’t go after your goals and create a kick-ass business that’s different from your competitors. Whether your business was always online, or if you’re a local business building an online presence, marketing yourself is the only way you’re going to get seen.

There are so many strategies you can use to market your small business, but not every strategy works the same for every business. You have to focus on your target audience and determine what they’re looking at, what they’re searching for, and what they need from you.

Here are 6 marketing strategy tips to help grow your small business:

01. Know your audience:

• This is the most important marketing strategy you need to think of when trying to start or grow your small business. If your target audience is millennials, advertising through Instagram or TikTok is going to be your best bet. You want to determine where your audience is browsing, what they’re browsing for, what platforms they are, and what type of content they like. Once you know all that information, you can create content that is guaranteed to make them follow and purchase from you. Here are some content ideas that are guaranteed to grab their attention:

  • Packing videos

  • Behind the scenes of how you make your products

  • Your story & how you started your business

  • Testimonials

  • Reviews

2.     Create a blog

Blogs are a gateway from your social media platforms to your website if you have one. Blogging also shows your audience that you are an expert in your industry and that you know what you’re doing. Providing your audience with blogs is a great way to upsell your products or services without seeming too pushy – if you create a lot of social media posts selling your products or services, try creating a blog to educate your audience on what you do, why you do it, and how you do it. Blogging doesn’t only keep your current followers loyal, it can help you to gain followers who found you through a Google search. Make sure your blogs include a lot of keywords regarding the topic so that when someone searches for something you offer, you’re the first to pop up in their fee

03.     Set up short-term and long-term goals

Creating both types of goals for your business will decrease your chances of constantly being let down. Oftentimes if you set a goal that is way into the future, you feel like you’re never going to reach it. Set smaller goals for yourself such as:

• Post on Instagram 4 times this week

• Create three TikTok videos to post this week

• Pack and ship 10 orders

• Do a Q&A on your Instagram story one time this month

By setting simple, achievable short-term goals like the ones above, you’ll feel accomplished and motivated to keep going because you were able to check something off your goal list. You should also be setting SMART goals for your business long-term, such as:

• Earn $50,000 in your first year in business

• Gain 5,000 Instagram followers in your first 6 months

• Open a pop-up shop within the next 5 years

Long-term goals like these will always encourage you to see the bigger picture in your business so you can stay on track and stay motivated to achieve them.

04.     Run Promotions

If you have a solid group of existing customers that are loyal to you, reward them for their loyalty by giving them promos every once in a while. If you have a website that tells you if someone hasn’t shopped at your online store in a while, send them a coupon for 20% off their purchase. If you have a frequent buyer who buys something from each of your new launches, reward them with free gifts! If your customers know that you see them, notice them, and reward them for shopping, they’ll always come back to you!

05.    Understand the power of existing customers

Existing customers can be the biggest asset to your business. Word-of-mouth is still a major playing in the marketing world, so if you have existing customers that love your products, encourage them to post about you on social media, share their posts if they talk about your products or services, thank them for purchasing, or ask them for reviews. These types of customers can encourage their friends, their family, and their followers to shop for your products and services and they can help grow your business organically. Reward them for being loyal and marketing your business by sending them promo codes, free gifts, or shout-outs on social media!

06.     Invest in Design

We can’t stress enough how important this marketing strategy is! Having a professional-looking logo, social media pages, or website that fits your brand’s personality is so important. Everyone is so quick to judge these days, so if they click on any of your pages and they aren’t interested within the first 5 seconds, you’ve already lost their business. Having aesthetically pleasing logos, social media pages, and a website is one of the most important things you can invest in when it comes to your small business.

Now it’s time to go out and market your small business!

We hope these marketing strategy tips were helpful for you and your small business! Whether you’re starting from scratch, or giving your small business an update, these tips are sure to help you market your brand like a professional!