The process of working with a marketing agency for small businesses

Working with a marketing agency can be a great way for small businesses to get expert help with their marketing efforts. However, it's important to understand the process of working with an agency in order to ensure a successful partnership.

The first step in working with a marketing agency is to identify your goals and objectives with marketing. 

This will help the agency understand your business and its needs, and will give them a clear direction for their work. It's important to be specific and measurable when setting goals, so that you can track your progress and measure the success of the agency's work.

Ultimately, what is it that you are trying to achieve with your marketing?

Next, you'll need to research and find a marketing agency that is a good fit for your business. 

This can involve looking at their portfolio, reading reviews, and checking their pricing and services. It's also a good idea to speak with the agency directly to get a sense of their approach and communication style. It is important to find an agency that you feel comfortable working with and that understands your business and its unique needs.

Contracts & Getting Started

Once you've found an agency that you're happy to work with, you'll need to sign a contract or agreement outlining the terms of the partnership. This will typically include details such as the services the agency will provide, the timeline for the work, and the cost of the services. It is important to make sure you understand the agreement and ask any questions you may have before signing.

Once the contract is signed, the agency will begin working on your marketing efforts. This will typically involve a discovery phase, where the agency will gather information about your business and its market, as well as a planning phase, where they'll develop a strategy for reaching your goals. 

The Agency Helps You Reach Your Goals

After this, the agency will begin executing the plan, which may include creating marketing materials, running campaigns, and analyzing data to track progress.

Throughout the process, it's important to maintain open communication with the agency. This will ensure that everyone is on the same page and that the agency is aware of any changes or concerns you may have. The agency will also provide regular updates on the progress of their work, and will be available to answer any questions you may have.

Finally, it's important to regularly review and measure the results of the agency's work. This will help you understand the impact of their efforts and determine whether the partnership is meeting your goals and objectives. If the agency is not meeting your expectations, it is important to have an honest conversation with them to understand why and see if any adjustments can be made to improve the outcome.

In summary, working with a marketing agency for small businesses involves identifying goals and objectives, researching and finding an agency that is a good fit, signing a contract or agreement, communicating throughout the process, and regularly reviewing and measuring results. By understanding the process and maintaining open communication, small businesses can ensure a successful partnership with a marketing agency and achieve their marketing goals.

Welcome to Local - a Small Business Digital Marketing Agency in Colorado

Hackett Local exists to be a force for good in the world. We love to help small businesses grow and for us, that means finding people who want to do good things in the world and creating a marketing strategy that will grow their business and help them make the greatest impact. 

Working with us means gaining a team of people who will treat your brand as their own, marrying our marketing expertise together with your brand mission to help your business grow.